Rose Buado and Jennifer Redondo were born and raised in the United States (U.S.). Their parents left the Philippines to start a better life for themselves and their families. Like many Asian families, Filipino culture focuses on stability and many pursue “proven paths” like medicine, engineering, and the military. Growing up in America, they were taught to value the freedom of speech and thought. This is in direct contrast to the Asian culture where parental expectations create conflict because career goals and definitions of success are not aligned. Rose and Jennifer are just two examples of first-generation children learning what it means to be successful in the U.S. and how to navigate through it. They aim to bridge the gap of knowledge, experience, and support that many have felt coming of age, beginning careers and living life within purpose. 

Rose and Jennifer embarked on the In Her Purpose project to advocate for women, to feed and fuel the future generation, and to spread love! With their first co-authored book, In Her Purpose: 40 Principles of Asian Women Redefining Success on Their Own Terms, they hope to inspire readers to discover their purpose, amplify their voice and share their true gifts with the world.

Rose Buado is a business mentor and success coach for high-performing women entrepreneurs. She has her B.A. in Communications Studies and is a Certified Professional Life Coach. She's held titles such as Vice President, Marketing Strategists and Ad Executive for diverse advertising firms within the Los Angeles and Orange County areas. Currently, she's the CEO of RVNB, an artist management agency, managing the Filipino-American a cappella group, The Filharmonic. Rose has also successfully established online and traditional businesses. Having a passion to serve and support the people around her, Rose has made it her mission to help other women build and grow their own business that empowers and excites them toward the personal, financial freedom they have always wanted.

Jennifer Redondo is a versatile, detail-oriented, and results-driven professional with a proven track record for achieving C-level alignment, operational excellence and executing strategic initiatives. She holds two bachelor’s degrees from the University of California, Berkeley. Her career spans across industries, starting out in management consulting to spending over a decade in the Silicon Valley tech industry. Jennifer's unique experience and passion for solving complex business problems have made her an expert at bridging the gap between strategy and execution, turning ideas into action and results. She is the former Board of Directors Chairwoman for the Mommy and Me Cancer Foundation. She currently mentors young women for FASTER and Kollective Hustle.